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This Notice applies to the website at and related services (“onixhub application”). and its application is operated by MaDu, LLC. 2025 Broadway, New York, New York.

This Notice explains what personal data we collect, how we may use and manage it and the rights you may have in relation to such personal data. When we refer to “personal data” in this Notice, we mean information relating to an identified or identifiable individual that we collect and use in connection with or its application; not aggregate or other anonymized data or information we process on behalf of our customers.


How do we collect and use personal data?

We collect personal data in the following ways:


In all the above cases, where we have a relationship with you, we may also use the personal data we collect to manage and keep a record of that relationship and other business administration purposes you’d reasonably expect and, subject always to your preferences, to provide information we think may be of interest to you.


If you provide personal data to us about someone else (such as one of your colleagues), please ensure that you have their permission to do so and that they’re aware of the contents of this Notice.


The legal basis for onixhub, a MaDu, LLC company use of your personal data

In order to comply with European data privacy laws, we are required to set out the legal bases for our use of your personal data, which are as follows:

  • Information you provide to us directly online. For example, when you register to use the Online Ideas Exchange Hub (OnIX), complete one of our web forms or make a support request, we collect the personal data you provide, like your name, email address and other basic contact details / professional information. We will use this information to enable you to access and use and its application.

  • Information we collect from your use of When you use, we may collect information about that usage and other technical information, such as your IP address, browser type and any referring website addresses. We may combine this automatically collected log information with other information we collect about you and use it to keep a record of our interaction and to enable us to support, personalize and improve and its application. This may involve the creation of aggregate or other non-personal data. We may also collect this type of information using cookies and other similar technologies — please see our cookie policy for further details.

  • Information you provide to us in person.For example, when you visit one of our exhibition booths or attend one of our events, you may provide us with your contact details. We will use this information to answer your enquiries or provide other information requested by you.

  • Information we collect from our other business interactions. For example, if you attend a webinar, contact us via social media or otherwise interact with our business, including as a representative of a current / prospective customer, supplier or partner, we may track and make a record of those interactions, which may contain personal data.

  • Information we collect from third parties or publicly available sources.If you are a member of the research community, we may collect publicly available information about you and the research you’ve been involved in, funding you’ve received and content you’ve authored. Such information may be found in: primary research-related content, such as journal articles, patent records or funding grants; freely accessible on-line resources; or third party data sources. We use this information in and its application to improve the reach, discoverability and understanding of research content, including in a way in which your area of expertise / research history may be more accessible (e.g., aggregated).

    • Where you have given us your explicit consent, which you can withdraw at any time. For example, we rely on your consent to fulfill specific requests you’ve made, such as to receive our blog, newsletter, emails, or provide information you’ve opted-in to receive.

    • Where the processing is necessary for the performance of our contract with you, or to enter into such a contract. For example, if you register to use onixhub, we will need to use your details to set-up and administer your account;

    • Where the processing is necessary to comply with our legal obligations; or

  • The processing is in our legitimate interests, provided these are not overridden by your individual rights. For example, we rely on our legitimate interests to collect personal data from research-related content, such as journal articles, patent records or grant information, and to display that information within onixhub. By increasing its reach and discoverability and helping identify linkages, amongst other things, we believe this adds value to the research community. We also rely on our legitimate interests to contact you when you’ve not previously given us your consent to do so.


Who we share your personal data with

We may share your personal data within the MaDu group on a confidential basis for our internal administrative, billing and other business purposes. We do not generally disclose or share personal data with third parties, except where its necessary for legitimate business reasons, such as:

  • To the agents, advisers and service providers that assist us in running and administer our business;

  • To the subcontractors and service providers we use to provide and support its application;

  • If part of our business is sold to or integrated with another business, to our advisers and any prospective purchasers (and their advisers);

  • In such circumstances for which you have given your consent;

  • If necessary for the performance of the contract we have with you or in order to enforce any claims we are entitled to;

  • If required by law or ordered by a court;

  • In the case of already publicly available research-related information, to users of

    We include appropriate confidentiality and security obligations in our contracts with our service providers and only permit them to process your personal data for specified purposes and in accordance with our instructions (not for their own purposes).

    Security and storage

    We take appropriate technical and organizational security measures to protect personal data from accidental or unlawful destruction, accidental loss and unauthorized access, destruction, misuse, modification or disclosure.

    We only keep your personal data for as long as it is necessary for the purposes for which it was collected, after which it will be destroyed, erased or anonymized.


International transfers

In order to run our business and provide, we may transfer personal data from the UK or the European Economic Area (EEA), including to our affiliates and service providers, many of whom are located outside of these jurisdictions. Whenever we make such transfers, we will ensure an appropriate level of protection is afforded to your personal data by implementing at least one of the following safeguards:

  • Making sure the destination country has been deemed to provide an adequate level of protection for personal data;

  • By using model form contracts that have been officially declared to afford your personal data an appropriate protection;

In the case of transfers to the United States, checking the recipient is part of the “Privacy Shield”.



Depending on your preferences, we may contact you about things we think might be of interest to you. Some of these messages may be tailored to you, based on your interests (e.g., previous browsing activity) and any other information we may hold. If you no longer wish to receive such communications, you can click the unsubscribe button. Note, even if you unsubscribe from marketing messages, we may still send you emails about the services you use, such as details of new functionality / changes to legal terms of use.



Please see our cookie policy for information on how we collect personal data using cookies and similar technologies.


Your rights

European data privacy laws give rights to individuals in respect of personal data that organizations hold about them, for example:

    • To request a copy of the personal data that we hold about them;

    • To object to the processing of their personal data; or

To request that their personal data is rectified or deleted, or its processing limited.

To make any requests regarding your personal data, please email us at We will comply with any such requests as required in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we’re not able to comply with your request.


Third party sites

If any part of and its application are made available on or through third party websites or other resources, includes links to such resources, or other resources contain links to any part of and its application, this is done for convenience only. We recommend that you check the privacy and security policies of such resources as they are not subject to this Notice.


Contact details

If you would like any further information, or have any questions or concerns, regarding your personal data, as a first step, please email us at or write to us at:

  • OnIX Hub, 2025 Broadway, New York, New York 10023

    You have the right to make a complaint at any time to your local supervisory authority for data protection issues. We would, however, appreciate the opportunity to address your concerns in the first instance.


Changes to this Notice

We reserve the right to modify or replace this Notice at any time by posting the revised Notice on our website. You are responsible for reviewing with any such change each time you access any part of and its application.

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